Why demo requests go cold
Buyers at small and mid-size businesses request demos in the gaps of a busy day, often in the evening. If nobody calls back while they are still thinking about the problem, they book whichever vendor answered first, or they drop the project until next quarter.
Inside sales teams are fastest when they are least busy. When reps are on demos, at month end, or out for the day, new requests wait in a queue, and that is exactly when the most leads arrive. The research on lead response time is consistent: the odds of a real conversation fall fast after the first few minutes.
What Peregrine does with a demo request
Peregrine calls each new request within seconds, introduces itself as an AI assistant from your company, and confirms the basics: what they want to solve, how big the team is, what they use today, when they want something running, and who signs off. It looks up the company first, so it skips questions it already knows the answer to.
A good fit is handed to whichever rep is on, live, while the buyer is still on the line. The rep hears who it is and why they called, and presses 1 to take it. If nobody is free, Peregrine books a callback at a time the buyer picks and sends a hot-lead alert with the transcript. Students, job seekers, vendors and companies too small for you are thanked and logged, not transferred.
Qualification that matches how you sell
Typical criteria for software sold to small and mid-size businesses: company size or number of users, industry, the tool being replaced, timeline, and whether the caller decides or influences the purchase. Mark the ones that must pass, and the deal-breakers that end the call politely.
Works with your CRM
Connect HubSpot or Salesforce and every new contact or lead with a phone number is called, without changing your forms. Each call, its outcome, the fit score and any follow-up task are written back to the record, so reps work from the CRM they already use. Not on either? Add one line of JavaScript to the pages with your demo form, or send leads by webhook or API.
What a first call sounds like
An operations manager requests a demo at 6:15 in the evening. Within seconds their phone rings. Peregrine introduces itself as an AI assistant from your company, confirms what they want to fix, how many people would use it and what they use today, and asks when they want to switch and who else is involved. The call takes about two minutes.
If they fit, a rep's phone rings while the buyer waits: the rep hears the name, the company and the answers, and presses 1 to take it. If nobody is on, the buyer picks a callback time and the lead lands at the top of tomorrow's list.
What to measure
Track median time to first call, the share of requests reached, the share that qualify and the share handed off live. Then follow the qualified ones into your pipeline: demos held, opportunities created and deals won. Compare a month before and after, by lead source.
Questions
Does this replace our SDRs?
It does the first call on every inbound request, in seconds, at any hour. Your SDRs or account executives take over the qualified ones live, so their time goes to conversations with buyers who fit, not to chasing form fills.
Can it call free-trial signups too?
Yes, if the signup includes a phone number and the person agreed to be called. Send only the signups you want called, by webhook or through your CRM, and keep the rest in your email onboarding.
Will buyers know it is an AI?
Yes. Peregrine says it is an AI assistant from your company in its first sentence, and ends the call the moment someone asks not to be contacted.
Call every lead in seconds
Peregrine calls new leads seconds after they submit a form, qualifies them on your criteria and live-transfers the good ones to whichever rep is free. Try it free for 14 days and 5 calls.
Start free trial